OUT OF MY MIND » business

hcd connect

HCD Connect is a network for social entrepreneurs, allowing them to meet exchange and build projects together.
There it is also possible to find their toolkit for a Human Centered Design, consisting in three main points :

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changing behaviours is the new inovation

We are at the tail end of an era that has focused almost entirely on the innovation of products and services, and we are at the beginning of a new era that focuses on the innovation of what I like to call “behavioral business models.” These models go beyond asking how we can make what we make better and cheaper, or asking how we can do what we do faster. They are about asking why we do what we do to begin with. And the question of why is almost always tied to the question of how markets behave.

more ….

via fastcompany

the electric cooperative story

via : ICSE

the poetry of misunderstanding

An interesting talk from Ross Martin at a TEDx conference.

how to make a business model

After learning the business model structure, a friend of mine introduced me to this business model tool, which has the advantage to be very visual and gives you the ability to have a clear overview of your business at any time.

However, I was not satisfied with the model taking in account only economical costs and monetary values, I want to implement social value and cost in this model, here is a first step towards a more complete approach, I would be happy to hear about your ideas and approach on this.

Download it here : businessmodelgeneration.com

My modified version including a social approach : download 


the power of being different

An interesting article concerning brand identity and product identity.

Difference + Advantage = Differentiated Advantage.

The trick is to be different in a way that is highly relevant to your audience. Different in a way that creates competitive advantage. Advantage that is, over time, as sustainable as possible. All of which is to say–it’s not easy.
full article at : fastcompany





A very interesting social business from Latvia, created by a German guy who felt in love with the country MAMMU.LV